What Our Clients Say.

We don’t only have a proven record for providing the best outcome for your transaction; we are known for advising with a goal for the best outcome for you personally. Our institutional knowledge and experience both in investment banking and owner operations allows us to do just that. Read and listen first-hand about what it’s like to have us as your banker.

Testimonial Videos

Brian Hibbard


A Crunch Fitness Franchisee

Orangetheory Fitness

I had the distinct pleasure of having Michael O’Koomian and the MOK Advisors team represent me in the sale of my Orangetheory area representative business. Michael’s talents and expertise built significant more enterprise value than I could have on my own. His proven long-term relationship with multiple private equity groups ensured that there were several competitive offers. Perhaps most importantly, he maintained momentum after the letter of intent through the day the deal closed. Although, my portfolio was smaller than typical, I never felt like my deal wasn’t the most important thing he was working on.

This sale represented ten years of hard work and is likely my most important financial transaction of my lifetime. Michael understood this and worked through several difficult business issues that easily could have ended the deal but maintained honest and purposeful conversations with all key members of the Private Equity Group and me. This led to reasonable solutions that ensured the deal got to the finish line. I highly recommend Michael O’Koomian and his team if you are looking to sell your business. I would absolutely hire him again.

Scot James | Orangetheory Fitness Area Representative for state of TN and Northern MS

Orangetheory Fitness

I engaged MOK Advisors for the sale of Orangetheory Fitness studios and area representative rights in the state of Wisconsin. From the very beginning of our relationship, I felt incredibly comfortable with Michael and his team. While I have been a part of other transactions I haven’t been a part of something quite this intense. MOK’s guidance and oversight was very helpful and appreciated. MOK’s familiarity with other OTF and multi-unit transactions proved to be very valuable and ultimately saved us hundreds of thousands of dollars during the negotiations. I would highly recommend MOK as M&A advisors.

Kevin Scharnek, Owner | Orangetheory Fitness Area Representative WI


Going through the process of testing the market, and looking for the right strategic partner can be a trying process. MOK Advisors alleviated much of that stress by exhibiting tremendous knowledge, empathy, communication, and professionalism.  Thank you for guiding us through this exciting time, for helping us find the ideal partner to execute our strategy, and most importantly for a great new friendship.

Brad Rush | Jan-Pro of Atlanta & Oklahoma City franchisee

Orangetheory Fitness

Working with Michael, MOK founding partner, and his team made the sale of our business a smooth process even with the challenges (Covid) that can/always pop up during a transaction.  His team is professional and very knowledgeable in the industry we were in which made challenges very manageable.  I would highly recommend his firm to anyone looking to position themselves in their market for a sale of their business.

Dwayne and Karen Duprey | Orangetheory Fitness Area Representative NH-ME-VT 

Midtown Health 

We sold Midtown Health during COVID.  The third-party fitness center management space is very small, with few players, fewer transactions and a sensitive client base.  The combination of the type of business and the business environment called for a banker that understood the details, had a constructive and positive approach, and the drive and ability to get us through a delicate transaction at a difficult time.  Michael did a great job.  He was tireless, dug in and kept the process moving.  He navigated both parties over some tough hurdles.  I found his knowledge of the fitness industry impressive, value his counsel, and look forward to working with him again in the future!

Steven Schwartz | Midtown Health 

Orangetheory Fitness

When searching for an investment banker with specific industry knowledge and, importantly, operational experience, we were lucky to find Michael O’Koomian at MOK Advisors. Working with Michael and his team, we just completed the sale of our Orangetheory Area Developer territory and related studios. MOK’s thoughtful approach to valuation, CIM development and marketing resulted in the optimal price and structure which closed in four short months.

Having been a fitness and franchise operator himself, Michael brings a unique perspective to investment banking in the franchise and health club world. His industry knowledge and keen insight into operations, enable him to connect buyer and seller to capitalize on efficiencies and create the most value for both parties. Beyond the fitness industry, his experience with franchise operations in particular yields expertise in managing the unique characteristics of those sales or acquisitions.

Jay Wagnon | Orangetheory Fitness Area Representative MA-RI

Around the Clock Fitness

MOK Advisors approach is both deeply personal and deeply analytic. A combination that is rarely found in synergy within an individual. First, Michael establishes a foundation of steadfast professionalism and profound mutual respect that generally takes years of getting to know an individual. This makes the difficult task of trusting the person representing you, and the biggest decisions of your life easier at first, and then essential later down the road.  As your banker, he learns your company inside and out, and in ways that you haven’t even looked at it. He spends an inordinate amount of time discussing the pitfalls and downsides of the sale so that when they occur, both broker and seller and prepared. Michael listens when it’s time to listen, negotiates when it’s time to negotiate, pulls back when it’s time to pull back. But most valuable of all, supports you when you weaken throughout the process.

Derik Fay | Around the Clock Fitness

Alloy Personal Training

MOK Advisors has been an invaluable resource for Alloy. As a strategic partner and trusted advisor, Michael has helped us navigate some very critical and complex negotiations. Michael is creative in his approach to problem solving and always keeps our companies’ best interests in mind. He’s also a genuinely nice guy, which is very important as often business deal points are effected by the personalities of the entities.

Rick Mayo | Alloy Personal Training Solutions

Read More Testimonials

Multi Fitness Club

When we decided to sell, we needed an advisor who possessed a keen knowledge of the fitness industry and the intricacies of our specific niche business. MOK Advisors was the only advisor that fulfilled all of those requirements. Michael’s relationships within the financial community coupled with owning and operating large and medium sized models proved to be what was needed to get our business sold. His intellect, organizational and interpersonal skills are why I would highly recommend him over any other M&A advisory firm.

Al Tassel | Former Multi Fitness Club Operator

Gold’s Gym

When I decided to sell my gyms after 37 years of ownership, I began searching for the right M&A advisor to help me get the right buyer with the best terms. MOK Advisors actually came to me as an advisor that specialized in selling gyms and the related real estate. I found him to be well connected to potential buyers and very knowledgeable on sale leasebacks. Michael put together a very professional package and we had many prospective buyers. Selling the real estate was simple and quick with Michael’s guidance and about 8 months later, we sold the businesses.

Tony Rea | Gold’s Gym


Michael O’Koomian takes the time to listen and understand the complete operations and logistics of your business. He gives professional advice and suggestions based on his own experiences. MOK Advisors recently sold my properties and operating businesses. This was a unique type a deal that needed a very experienced banker with the ability to create synergy between both buyers. Michael made it his priority to keep my financial goals and exit strategy a successful reality. MOK provided me with a methodical, strategic, and realistic solution for the sale of all my commercial properties and its operating businesses. Which they successfully executed – always having the client best interests in mind. He was able to satisfy a profitable exit strategy for my retirement.

John Grossi | Latitudes

Let’s Talk.

Selling or buying a business is complex and we’re here to advise you every step of the way. Contact us to learn how MOK Advisors can add value to the process.

Boston Area Office
160 Sylvan Street
Danvers, MA 01923

(617) 600-2788

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