What Our Clients Say.

We don’t only have a proven record for providing the best outcome for your transaction; we are known for advising with a goal for the best outcome for you personally. Our institutional knowledge and experience both in investment banking and owner operations allows us to do just that. Read and listen first-hand about what it’s like to have us as your banker.



Omar Simmons

Exaltare Capital Partners, Managing Partner

A Planet Fitness Franchisee

Brad Rush

CEO at JAN-PRO of Atlanta, Oklahoma City, Phoenix, and Central Albama

A JAN-PRO Franchisee

Brian Hibbard


A Crunch Fitness Franchisee

Jimmy Nafso

Fortis, Co-founder & President

A Planet Fitness Franchisee

Founder and CEO, 
Crunch Fitness - Undefeated Tribe

Tony Hartl

A Crunch Fitness Franchisee



Kevin Scharnek | Orangetheory Fitness Area Representative WI

“I engaged MOK Advisors for the sale of Orangetheory Fitness studios and area representative rights in the state of Wisconsin. From the very beginning of our relationship, I felt incredibly comfortable with Michael and his team. While I have been a part of other transactions I haven’t been a part of something quite this intense. MOK’s guidance and oversight was very helpful and appreciated. MOK’s familiarity with other OTF and multi-unit transactions proved to be very valuable and ultimately saved us hundreds of thousands of dollars during the negotiations. I would highly recommend MOK as M&A advisors.”

Brad Rush | Jan-Pro of Atlanta & Oklahoma City franchisee

“Going through the process of testing the market, and looking for the right strategic partner can be a trying process. MOK Advisors alleviated much of that stress by exhibiting tremendous knowledge, empathy, communication, and professionalism. Thank you for guiding us through this exciting time, for helping us find the ideal partner to execute our strategy, and most importantly for a great new friendship.”

John Grossi | Latitude

“Michael O’Koomian takes the time to listen and understand the complete operations and logistics of your business. He gives professional advice and suggestions based on his own experiences. MOK Advisors recently sold my properties and operating businesses. This was a unique type a deal that needed a very experienced banker with the ability to create synergy between both buyers. Michael made it his priority to keep my financial goals and exit strategy a successful reality. MOK provided me with a methodical, strategic, and realistic solution for the sale of all my commercial properties and its operating businesses. Which they successfully executed – always having the client best interests in mind. He was able to satisfy a profitable exit strategy for my retirement.”

John Zimmerman | Jilly’s Car Wash

“As our sell-side advisor, Michael immediately stood out amongst the many acquisition inquires I received. From the very first email, I was impressed with the time he took to learn about my business, and I quickly realized that attention to detail was how he ran his entire practice. From buyer outreach and bid process to negotiation and deal closure, Michael’s expertise was critical. Working with Michael and his team was not only a great experience, but the outcome was even better than I expected, and I am thrilled with the results.”

Derik Fay | Around the Clock Fitness

“MOK Advisors approach is both deeply personal and deeply analytic. A combination that is rarely found in synergy within an individual. First, Michael establishes a foundation of steadfast professionalism and profound mutual respect that generally takes years of getting to know an individual. This makes the difficult task of trusting the person representing you, and the biggest decisions of your life easier at first, and then essential later down the road. As your banker, he learns your company inside and out, and in ways that you haven’t even looked at it. He spends an inordinate amount of time discussing the pitfalls and downsides of the sale so that when they occur, both broker and seller and prepared. Michael listens when it’s time to listen, negotiates when it’s time to negotiate, pulls back when it’s time to pull back. But most valuable of all, supports you when you weaken throughout the process.”

Rick Mayo | Alloy Personal Training Solutions

“MOK Advisors has been an invaluable resource for Alloy. As a strategic partner and trusted advisor, Michael has helped us navigate some very critical and complex negotiations. Michael is creative in his approach to problem solving and always keeps our companies’ best interests in mind. He’s also a genuinely nice guy, which is very important as often business deal points are effected by the personalities of the entities.”

Dwayne and Karen Duprey | Orangetheory Fitness Area Representative NH-ME-VT 

“Working with Michael, MOK founding partner, and his team made the sale of our business a smooth process even with the challenges (Covid) that can/always pop up during a transaction. His team is professional and very knowledgeable in the industry we were in which made challenges very manageable. I would highly recommend his firm to anyone looking to position themselves in their market for a sale of their business.”

Steven Schwartz | Midtown Health 

“We sold Midtown Health during COVID. The third-party fitness center management space is very small, with few players, fewer transactions and a sensitive client base. The combination of the type of business and the business environment called for a banker that understood the details, had a constructive and positive approach, and the drive and ability to get us through a delicate transaction at a difficult time. Michael did a great job. He was tireless, dug in and kept the process moving. He navigated both parties over some tough hurdles. I found his knowledge of the fitness industry impressive, value his counsel, and look forward to working with him again in the future!”

Tony Rea | Gold’s Gym

“When I decided to sell my gyms after 37 years of ownership, I began searching for the right M&A advisor to help me get the right buyer with the best terms. MOK Advisors actually came to me as an advisor that specialized in selling gyms and the related real estate. I found him to be well connected to potential buyers and very knowledgeable on sale leasebacks. Michael put together a very professional package and we had many prospective buyers. Selling the real estate was simple and quick with Michael’s guidance and about 8 months later, we sold the businesses.”

Jay Wagnon | Orangetheory Fitness Area Representative MA-RI

“When searching for an investment banker with specific industry knowledge and, importantly, operational experience, we were lucky to find Michael O’Koomian at MOK Advisors. Working with Michael and his team, we just completed the sale of our Orangetheory Area Developer territory and related studios. MOK’s thoughtful approach to valuation, CIM development and marketing resulted in the optimal price and structure which closed in four short months.
Having been a fitness and franchise operator himself, Michael brings a unique perspective to investment banking in the franchise and health club world. His industry knowledge and keen insight into operations, enable him to connect buyer and seller to capitalize on efficiencies and create the most value for both parties. Beyond the fitness industry, his experience with franchise operations in particular yields expertise in managing the unique characteristics of those sales or acquisitions.”

+ More Testimonials

Al Tassel | Former Multi Fitness Club Operator

“When we decided to sell, we needed an advisor who possessed a keen knowledge of the fitness industry and the intricacies of our specific niche business. MOK Advisors was the only advisor that fulfilled all of those requirements. Michael’s relationships within the financial community coupled with owning and operating large and medium sized models proved to be what was needed to get our business sold. His intellect, organizational and interpersonal skills are why I would highly recommend him over any other M&A advisory firm.”

Let’s Talk.

Selling or buying a business is complex and we’re here to advise you every step of the way. Contact us to learn how MOK Advisors can add value to the process.

Boston Area Office
40 Beach Street, Suite E
Manchester-by-the-Sea, MA 01944

(617) 600-2788

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