When searching for an investment banker with specific industry knowledge and, importantly, operational experience, we were lucky to find Michael O’Koomian at MOK Advisors. Working with Michael and his team, we just completed the sale of our Orangetheory Area Developer territory and related studios. MOK’s thoughtful approach to valuation, CIM development and marketing resulted in the optimal price and structure which closed in four short months.
Having been a fitness and franchise operator himself, Michael brings a unique perspective to investment banking in the franchise and health club world. His industry knowledge and keen insight into operations, enable him to connect buyer and seller to capitalize on efficiencies and create the most value for both parties. Beyond the fitness industry, his experience with franchise operations in particular yields expertise in managing the unique characteristics of those sales or acquisitions.