MOK Advisors

M&A Services
That Maximize Value

We approach each sell-side or buy-side engagement with a singular goal: the best possible outcome for our client.

Our expertise. Your advantage.

MOK Advisors represents companies in a range of industries with a strong focus on the Health, Fitness, and Wellness sector where our knowledge, skills, and network play to our client’s advantage.


Our Values

Grounded in Data and Knowledge.

Every business is different. Our deep experience in research, data analysis, and business intelligence sets us apart. It informs each M&A strategy, allowing MOK Advisors to identify the optimal approach for each engagement.

About Us

Our Values

Invested in client success.

MOK Advisors is more than just an advisor, we’re a trusted partner. We dive deep into understanding each client’s unique business and goals and treat each engagement as if it was our own business/transaction.

About Us

Our Values

Focused on execution and success. 

Every M&A transaction is beset with challenges, obstacles, and pitfalls. MOK Advisors anticipates setbacks, pro-actively manages them, and thoughtfully resolves any unforeseen issues. Our goal is to close a transaction with the best possible outcome for our client.

About Us

Our track record. Your assurance.

Past performance is a good indicator of future performance – you’re in good hands with MOK Advisors.

Fitness Ventures, LLC

acquired by

Exclusive Sell-Side Advisor

acquired by

Planet Fitness logo in MOK Capital Advisors grey palette

ECP-PF Holdings Group

Exclusive Buy-Side Advisor

Around the clock fitness logo in grey

acquired by

Town Sports International logo in MOK Capital Advisors grey palette

Exclusive Sell-Side Advisor

Testimonial 1

MOK Advisors approach is both deeply personal and deeply analytic. A combination that is rarely found in synergy within an individual. First, Michael establishes a foundation of steadfast professionalism and profound mutual respect that generally takes years of getting to know an individual. This makes the difficult task of trusting the person representing you, and the biggest decisions of your life easier at first, and then essential later down the road.  As your banker, he learns your company inside and out, and in ways that you haven’t even looked at it. He spends an inordinate amount of time discussing the pitfalls and downsides of the sale so that when they occur, both broker and seller and prepared. Michael listens when it’s time to listen, negotiates when it’s time to negotiate, pulls back when it’s time to pull back. But most valuable of all, supports you when you weaken throughout the process.

Derik Fay

Around the Clock Fitness

Testimonial 2

MOK Advisors has been an invaluable resource for Alloy. As a strategic partner and trusted advisor, Michael has helped us navigate some very critical and complex negotiations. Michael is creative in his approach to problem solving and always keeps our company’s best interests in mind. He’s also a genuinely nice guy, which is very important, as often business deal points are affected by the personalities of the entities.

Rick Mayo

Alloy Personal Training Solutions

Testimonial 3

When we decided to sell, we needed an advisor who possessed a keen knowledge of the fitness industry and the intricacies of our specific niche business. MOK Advisors was the only advisor that fulfilled all of those requirements. Michael’s relationships within the financial community coupled with owning and operating large and medium sized models proved to be what was needed to get our business sold. His intellect, organizational, and interpersonal skills are why I would highly recommend him over any other M&A advisory firm.

Al Tassel

Former Multi Fitness Club Operator

Testimonial 4

When I decided to sell my gyms after 37 years of ownership, I began searching for the right M&A advisor to help me get the right buyer with the best terms. MOK Advisors actually came to me as an advisor that specialized in selling gyms and the related real estate. I found him to be well connected to potential buyers and very knowledgeable on sale leasebacks. Michael put together a very professional package and we had many prospective buyers. Selling the real estate was simple and quick with Michael’s guidance and about 8 months later, we sold the businesses.

Tony Rea

Gold’s Gym

Testimonial 5

Michael O’Koomian takes the time to listen and understand the complete operations and logistics of your business. He gives professional advice and suggestions based on his own experiences. MOK Advisors recently sold my properties and operating businesses. This was a unique type of deal that needed a very experienced banker with the ability to create synergy between both buyers. Michael made it his priority to make my financial goals and exit strategy a successful reality. MOK provided me with a methodical, strategic, and realistic solution for the sale of all my commercial properties and its operating businesses. They successfully executed – always having the client’s best interest in mind. He was able to satisfy a profitable exit strategy for my retirement.

John Grossi


Let’s Talk.

Selling or buying a business is complex and we’re here to advise you every step of the way.  Contact us to learn how MOK Advisors can add value to the process.

Boston Area Office
160 Sylvan Street
Danvers, MA 01923

(617) 600-2788

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Buy-Side M&A:
Sell-Side M&A:
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